Are you a small business owner looking for an effective, affordable way to
grow your business?
Because you landed on this page, I'm going to assume that indeed, you are a small business owner, and that you probably wouldn't mind some extra business flowing your way. But how?
Because there are SO many ways to get customers...where do you even start?
All of this ^^ absolutely works.
But today I'm talking about possibly THE #1 marketing tool for small business growth: Referrals
Why Referrals Work:
92% of people trust
referrals from
people they know
People are 4x more likely to buy when referred by someone
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Referred customers
have a 37% higher
retention rate
Word-of-mouth is the most trusted form of advertising.
​​Think about it.
Why do we go straight to the reviews when we're
researching a new product or restaurant we want to try?
​
Why do we ask opinions of our friends, co-workers
and neighbors when looking for a new dentist?
​
Why do we spend hours watching videos of people showing us
what they love and hate about their new SUV?
​
I'll tell you why, it's because we trust what other people have to say.
​
So you want them saying
"you need to go to [your business] - they're the best!"
Could you
imagine what
it would feel
like to...
Have a network of people who send customers your way because you're who pops into their mind when asked.
Wake up to emails, voicemails and website inquiries from people who heard about your business by word of mouth.
Grow your business with very little money and effort spent.
You can achieve a consistent
stream of new customers through
referral marketing .
The key to doing this?
Consistency (+ creativity doesn't hurt)
As someone who has spent the last decade marketing small businesses, this is how I build strong referral networks:
I identify key players
for my clients' networks.
​
This could be current customers,
past customers, other businesses
or a combination of both.
I support & engage with​
them consistently.
​
Their social content? We're liking/sharing/commenting.
They have an event? We're there.
I "pop by" to see
them regularly!
​
Surprising them with treats and staying top-of mind? A win-win!
Ahem, a pop-by gift.
Pop-by Gift: A small gift that acts as a token of appreciation (and a reminder that you exist)
for people from whom you wish to receive referrals.
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Pop-by gifts should be...
-
Simple. We aren't giving out diamonds here, friend. These are simple and fun pick-me-ups that say to your network "I was thinking of you and thought you would enjoy this."
-
Memorable. Popping by with a gift that has a fun theme or plays off of the current season is a good way to be memorable. The days of stopping by with a handful of branded ink pens are over (unless they're the really good, juicy ones, in which case I'll take five).
-
Useful. Not every gift is created equal. Slapping a branded koozie on the front desk and calling it a day is a waste of time and money. Bring something that they're actually going to use and/or enjoy.
Your network should look forward to seeing you.
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​I hear it all the time...
-
I spend wayyy too much time trying to think of ideas
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When I do think of an idea, I'm worried it isn't unique enough
-
I have no clue where to begin with building my network
-
After spending [way too much] time working on an idea, I don't even like how it turns out
It was from all of these common issues that the Pop-by Playbook was born.
And now, the ideas and the design work are
done for you,
all you have to do is execute.
How it Works:
Find the corresponding tag and edit it
as you see fit (or simply add your logo)
Choose an idea from the
Pop-by Playbook PDF​
1
2
Buy your items,
put it all together + deliver!
3
Edit with Canva!
What's inside?
-
PDF Guide with 29 different ideas for pop-by gifts, complete with a list of items to get.
​ -
Editable templates for tags that go along with each idea - done for you, just add your logo!
​ -
Video tutorials on how to select your referral network, how to edit the tags, tips for printing, frequently asked questions and more!​
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Now only $39!
Hi there!
I'm Eden Stancill, a marketer + small business owner who helps small business owners market. Now say that five times fast :)
I've always been intrigued by small businesses, branding and marketing, so when I graduated with a Bachelor's Degree in Marketing in 2014, I set out to build my own small business...marketing small businesses.
​
Since I started, I've worked with small business owners both one-on-one and online in just about every industry, and I realized pretty quickly that regardless of the industry, the building blocks for a successful marketing strategy are the same...and that is the basis of what I teach business owners online through my digital products.
Questions I Get Most...
Once you check out, you'll receive an email with instructions on how to access the
Pop-by Playbook through Teachable.
HOW EXACTLY DOES THIS WORK?
The tag templates that I created to go along with the ideas are Canva templates, but you do NOT need the paid version to access them. A free account will work just fine. There are Pro elements within some of the designs, but those can easily be replaced with free elements. There is a tutorial in Teachable that covers everything Canva!
DO I NEED A CANVA PRO SUBSCRIPTION?
Your access starts IMMEDIATELY and never goes away. And the best part? When I update anything, you will always get access to the latest version - delivered straight to your student dashboard!
how long do I have access to the pop-by playbook?
Due to the nature of digital products - and the fact that the content can be instantly downloaded - we do not offer refunds.
can i try it out and then request a refund?
Good news, you don't need any. The only program needed for this is Canva, and I walk you through everything you need to know.
what if i have *zero* tech skills?
Nope! This system is extremely easy and anyone can go through the training. Feel free to delegate this responsibility to an assistant or employee...anyone can do it!
I'm really busy. Do I have to do all of this myself?
YES! I have a video within the Pop-by Playbook that walks through how to choose your referral network. So if you're starting from scratch, you're in good hands!
I DON'T HAVE A REFERRAL NETWORK. CAN I USE THIS?